Zinzino, a leading health and wellness brand hailing from Scandinavia, has recently completed a strategic acquisition, further fortifying its presence in southern Europe and expanding its offerings in the realm of microalgae spirulina. Through a business asset acquisition, Zinzino has secured the rights to Xellis, a Luxembourg-based direct sales company, encompassing its distributor database, customer register, inventory, and intellectual property.

This move underscores Zinzino's commitment to global expansion, focusing on enhancing personal health and well-being through cutting-edge biotechnology and an innovative product lineup distributed via direct sales channels. Xellis, known for its global presence and diverse portfolio spanning wellness, nutrition, and cosmetics, is particularly recognized for its utilization of microalgae spirulina in its products.

The collaboration between Zinzino and Xellis is not merely transactional but rooted in shared values of visionary thinking, technology-driven approaches, and a dedication to personalized nutrition at the cellular level. This partnership stands poised to capitalize on prevailing market trends and pioneer a modern, individualized shopping experience within the direct sales industry.

Building upon previous strategic moves including the acquisitions of VMA Life and Enhanzz, as well as a collaborative effort with ACN, Zinzino continues its trajectory of sustainable growth. The company's focus remains on bolstering distribution capabilities, entering new markets, and exploring novel consumer segments.

Dag Bergheim Pettersen, CEO of Zinzino, and Jean-Michel Larré, CEO and founder of Xellis, both emphasize the importance of tailored solutions in the evolving landscape of health and wellness. Leveraging their combined expertise and industry insights, they are poised to revolutionize the direct sales model, prioritizing personalized service and customized offerings.

Zinzino's acquisition of Xellis includes the integration of its distributor network, inventory, and intellectual property assets. With an annual turnover of approximately 8 million EUR, the operation is anticipated to experience robust growth through synergies within the combined networks. By leveraging Zinzino's established technical platform and organizational capabilities, profitability is expected to thrive.

The acquisition terms entail an initial fixed purchase price of 2 million EUR, with 50% payable in cash and 50% in newly issued Zinzino shares. Additionally, contingent upon sales performance between 2024 and 2029, conditional additional purchase prices may be realized, potentially totaling up to 8.0 million EUR, exclusively settled through newly issued Zinzino shares. The cash component of the purchase price is financed using Zinzino's internal resources, underscoring the company's financial strength and commitment to strategic investments.